WORLD HELP PROMO MATERIAL

World Help: Forest, VA

Magazine Advertisements

To help promote key initiatives and campaign, World Help has run ads in Christianity Today, WORLD Magazine, and Sojourners Magazine. I worked with our content team to refine the copy and develop finalized art for their publications.

Services Provided:

Visual Identity and Discovery
Custom Lettering
Layout
Photo Editing

Freedom Ad:

In conjunction with our Freedom campaign, we ran an ad in WORLD Magazine to help at-risk girls in India.

I pitched the campaign theme and designed a custom logo mark to match the tone. I added a gritty texture to the word “fight” to capture the spirit of the campaign.

Final Logo Mark for Freedom Campaign

`Freedom Mark Exploration and Campaign Ideation`

Water Ad:

Running alongside our Refresh Your Bucket List campaign in 2017, I matched the lettering style to promote clean water.

Baby Rescue Ad:

In correspondence with our 2017 Valentine's Day campaign "Love Rescues", we promoted the hope of baby rescue and the difference it can make.

World Help: Forest, VA

T-Shirts

Over the years at World Help, I have designed a number of t-shirts for different events, campaigns and promotions. Here are a few of the highlights.

Services Provided:

Discovery
Custom Lettering

Kingdom Partners
T-Shirt:

I created a shirt for an event our fundraising group Kingdom Partners were throwing. It was a women’s event, so I designed some custom script to match the feel of other event assets.

Blogger's T-Shirt

World Help had a strong bloggers group that were dedicated to writing about our global programs and keeping their followers engaged with our powerful stories. As a thank you, we made them special t-shirts, uniting them around their group slogan “Using your voice. Changing your world.”

Operation Baby Rescue T-Shirt:

This was a promotional t-shirt designed to help fundraise baby dormitories in Uganda. People could purchase the shirt as a donation towards Operation Baby Rescue.

`Final T-Shirt Design with Alternate Colors`

World Help: Forest, VA

US Dry Cleaners Business Partnership

This was a series of assets developed for our business partnership with U.S. Dry Cleaners, a parent company for a series of dry cleaners across the country who donate a portion of profits to global humanitarian efforts. Many of the subsidiary shops are unaware of the partnership, and customers don't realize that their dry cleaning is helping impoverished communities. In order to change that, U.S. Dry Cleaners asked us to design a series of promotional assets franchisees could put up in their shops.

Services Provided:

Visual Identity and Discovery
Lettering
Sticker Design
Photo Editing

Approach:

As an awareness effort, I designed storefront posters to grab people's attention along with a brochure holder that contained information about World Help and our approach. Finally, I created a sticker to attach to the garment bag customers received with their clean clothes to let them know they’re changing lives.